AccelPay Setup Best Practices

AccelPay has native Shopify apps available in the Shopify App Store. The integration requires two apps: AccelPay Fulfillment (handles order routing and retailer network logistics) and AccelPay Payments (handles the payment processing layer). A CNAME record must also be added to the brand's domain so the cart loads correctly.

Yes. Shopify requires that pricing be nationalized — meaning one price per product applies nationally, not by state or region. Alcohol brands cannot use geographic pricing tiers within a single Shopify product listing. MSRP must be consistent across all shipping states, though the underlying retailer cost structure can vary.

Yes. AccelPay is compatible with both Recharge and Skio for subscription management. Brands can offer fixed or rolling subscription schedules and provide customers with a self-service portal to skip, pause, swap products, or cancel. Monthly subscription clubs (wine clubs, spirits clubs, cocktail kits) are a common use case.

Yes. AccelPay's Shopify integration supports post-purchase upsell flows and is compatible with loyalty program apps. Brands can structure post-purchase offers for add-on products, accessories, or subscription upgrades within the native checkout flow.

Two payment processing options are available for Shopify merchants. Excel Payments (2.9% + $0.30 per transaction) is the recommended option. Shopify Payments is also supported. Brands should confirm which option is available based on their Shopify plan and account status when setting up.

The licensed retailer in AccelPay's network is the merchant of record for every transaction. This means the retailer's name appears on the customer's credit card statement and the retailer bears the legal and tax liability for the sale. The brand receives the net margin after the retailer's margin and AccelPay's fees are applied.

AccelPay handles sales tax calculation, filing, and remittance automatically. Because the retailer is the merchant of record, tax obligations flow through the retailer's existing state registrations. Brands do not need to register for sales tax in each shipping state, which significantly reduces compliance overhead.

Discount codes work on standard AccelPay checkout orders. However, discount codes do not apply to orders fulfilled through GoPuff or DoorDash instant delivery — those channels use their own pricing structures. Brands should communicate this distinction clearly in any promotions that include promo codes.

AccelPay automatically splits mixed carts at checkout. The alcohol portion routes through the licensed retailer network; the merchandise portion ships directly from the brand using ShipStation or a connected 3PL. The customer receives two separate shipments. No manual intervention is required from the brand team.

Yes, through integrations with GoPuff and DoorDash. GoPuff operates 500+ micro-fulfillment centers and delivers in approximately 30 minutes in supported major metro areas. DoorDash delivers from local retailers in 30–60 minutes and has broader geographic coverage. Both are available through AccelPay with no separate platform contract required during the current pilot program.

A zip code checker on the brand's website determines which instant delivery option — GoPuff, DoorDash, or standard shipping — is available for a given customer's location. The checkout experience automatically presents the appropriate options based on the customer's zip code.

GoPuff integration is available at no additional monthly fee during the current pilot. DoorDash integration is similarly offered as part of AccelPay's platform for brands participating in the pilot. Standard AccelPay transaction fees continue to apply.

For GoPuff, inventory syncs hourly between the brand's AccelPay catalog and GoPuff's micro-fulfillment centers. For DoorDash, local retailer inventory is used to fulfill orders. Brands should ensure their catalog is kept current in AccelPay to prevent out-of-stock situations on instant delivery channels.

No. GoPuff and DoorDash use their own pricing and promotional structures. Discount codes configured in AccelPay for standard orders do not apply to instant delivery orders fulfilled through those channels. Brands running promotions should exclude instant delivery from code-based offers or communicate the limitation clearly.

AccelPay supports fixed and rolling subscription schedules through integrations with Recharge and Skio. Common formats include monthly wine clubs, spirits subscription boxes, and cocktail kit memberships. Brands configure the frequency, contents, and pricing; subscribers manage their own accounts through a customer portal.

Subscribers can skip upcoming shipments, pause their subscription, swap to a different product or bundle, or cancel — all through a self-service customer portal. Reducing friction in subscription management lowers involuntary churn and decreases the volume of support tickets the brand team needs to handle.

Yes. AccelPay integrates with Klaviyo. Subscription data — including next ship date, pause status, and product selections — flows into Klaviyo and can be used to trigger targeted email flows such as upcoming shipment reminders, win-back sequences for paused subscribers, or upgrade offers.

Brands on Speakeasy or Flaviar typically need to provide 30 days' notice to their current platform. During the transition period, AccelPay can activate the brand through interim landing pages, allowing orders to continue flowing while the full integration is completed. The primary driver for brands switching is the customer redirect issue — Speakeasy and Flaviar redirect customers away from the brand's website to complete their purchase, which costs the brand customer data and conversion control.

BottleNexus has a 30-day cancellation policy. To switch, the brand needs their Vista SKU identifiers for product linking — this allows AccelPay to map the brand's products to the correct items in the retailer network's inventory system. The technical migration is straightforward once the SKU data is available.

The four primary reasons brands switch are: (1) customer redirect — Speakeasy and Flaviar send customers to a third-party site to complete checkout, costing the brand the data and the native experience; (2) customer data ownership — other platforms retain customer purchase data, preventing brands from building first-party marketing audiences; (3) faster delivery — AccelPay's average 3–5 day delivery compares favorably to the 10+ day average on competing platforms; and (4) platform flexibility — AccelPay supports subscriptions, instant delivery, post-purchase upsells, and VIP distributor data integration that competitors don't offer.

Not necessarily. AccelPay can stand up interim landing pages that capture orders during a transition period while the full Shopify or site integration is being completed. This means brands do not need to pause DTC sales while migrating, as long as the transition is planned in advance.

Yes. AccelPay provides hands-on onboarding support, including technical integration assistance and retailer network activation. For brands migrating from another platform, the AccelPay team coordinates the timeline and interim solution to minimize disruption.