Resources
Everything you need to know about setting up AccelPay, integrating with Shopify, processing payments, enabling instant delivery, and migrating from another platform.
Getting Started with AccelPay
AccelPay is a marketplace facilitator platform that allows alcohol brands to sell direct-to-consumer on their own website without obtaining a retail license. Orders placed through a brand's AccelPay-powered checkout are routed to the nearest licensed retailer in AccelPay's network, who acts as the merchant of record. The retailer fulfills and ships the order, while the brand retains the customer data and controls the entire checkout experience.
Standard onboarding takes 2–4 weeks from kickoff to first live sale. Brands with all required information ready can go live in as little as 24 hours. The information needed to start the process includes product category, current distribution information, wholesale price, and MSRP.
AccelPay needs four things to begin onboarding: the product category (spirits, wine, beer, or RTD), the brand's current distribution footprint, wholesale price (cost to distributor/retailer), and MSRP. For Shopify merchants, AccelPay also requires collaborator access -brands grant access via dev@accelpay.io in their Shopify admin.
AccelPay works with any website platform. Non-Shopify implementations use an embedded cart via script tag and a CNAME record so the cart loads on the brand's domain. Confirmed compatible platforms include WordPress, Wix, Squarespace, Shopline, and fully custom-built sites. The checkout experience is white-labeled and matches the brand's visual identity regardless of the underlying CMS.
Product pricing can vary depending on the brand, product mix, features and fulfillment network needed. However, most craft brands get started with an $800 setup fee, and a $400/month platform subscription.
Shopify Integration
AccelPay has native Shopify apps available in the Shopify App Store. The integration requires two apps: AccelPay Fulfillment (handles order routing and retailer network logistics) and AccelPay Payments (handles the payment processing layer). A CNAME record must also be added to the brand's domain so the cart loads correctly.
Yes. AccelPay is compatible with both Recharge and Skio for subscription management. Brands can offer fixed or rolling subscription schedules and provide customers with a self-service portal to skip, pause, swap products, or cancel. Monthly subscription clubs (wine clubs, spirits clubs, cocktail kits) are a common use case.
Yes. AccelPay's Shopify integration supports post-purchase upsell flows and is compatible with loyalty program apps. Brands can structure post-purchase offers for add-on products, accessories, or subscription upgrades within the native checkout flow.
Brands can utilize AccelPay's Native Shopify Payments Application. This is the only Native, Third Party Shopify Payments Application available in the Alcohol industry.
Payment Processing
The licensed retailer in AccelPay's network is the merchant of record for every transaction.
As the marketplace facilitator AccelPay calculates and remits the sales tax on behalf of the fulfillment partners to every state it has nexus automatically. Brands do not need to register for sales tax in each shipping state, which significantly reduces compliance overhead.
Discount codes work on standard AccelPay checkout orders. However, discount codes do not apply to orders fulfilled through GoPuff or DoorDash instant delivery -those channels use their own pricing structures. Brands should communicate this distinction clearly in any promotions that include promo codes.
AccelPay automatically splits mixed carts at checkout. The alcohol portion routes through the licensed retailer network; the merchandise portion ships directly from the brand using ShipStation or a connected 3PL. The customer receives two separate shipments. No manual intervention is required from the brand team.
Instant Delivery (GoPuff & DoorDash)
Yes, through integrations with GoPuff and DoorDash. GoPuff operates 500+ micro-fulfillment centers and delivers in approximately 30 minutes in supported major metro areas. DoorDash delivers from local retailers in 30–60 minutes and has broader geographic coverage. Both are available through AccelPay with no separate platform contract required during the current pilot program.
An address checker on the brand's website determines which instant delivery option - GoPuff, DoorDash, or standard shipping - is available for a given customer's location. The checkout experience automatically presents the appropriate options based on the customer's zip code.
Both integrations are available at an additional monthly fee depending on the brand's coverage. Usually this is an additional $500/mo for each additional delivery option.
For GoPuff, inventory syncs hourly between the brand's AccelPay catalog and GoPuff's micro-fulfillment centers. For DoorDash, local retailer inventory is used to fulfill orders. Brands should ensure their catalog is kept current in AccelPay to prevent out-of-stock situations on instant delivery channels.
Subscriptions & Memberships
AccelPay supports fixed and rolling subscription schedules through integrations with Recharge and Skio. Common formats include monthly wine clubs, spirits subscription boxes, and cocktail kit memberships. Brands configure the frequency, contents, and pricing; subscribers manage their own accounts through a customer portal.
Subscribers can skip upcoming shipments, pause their subscription, swap to a different product or bundle, or cancel -all through a self-service customer portal. Reducing friction in subscription management lowers involuntary churn and decreases the volume of support tickets the brand team needs to handle.
Yes. AccelPay integrates with Klaviyo. Subscription data -including next ship date, pause status, and product selections -flows into Klaviyo and can be used to trigger targeted email flows such as upcoming shipment reminders, win-back sequences for paused subscribers, or upgrade offers.
Switching from Another Platform
Brands on Barcart, Speakeasy or Flaviar typically need to provide 30 days' notice to their current platform. During the transition period, AccelPay can activate the brand allowing orders to continue flowing while they are offboarded from Speakeasy/Flaviar/Barcart.
BottleNexus has a 30-day cancellation policy. To switch, the brand needs their Vista SKU identifiers for product linking - this allows AccelPay to map the brand's products to the correct items in the retailer network's inventory system. The technical migration is straightforward once the SKU data is available. Brands should also make sure they remove their Vista/Longhorn Shopify applications.
The four primary reasons brands switch are: (1) customer redirect - Speakeasy and Flaviar send customers to a third-party site to complete checkout, costing the brand the data and the native experience; (2) customer data ownership - other platforms retain the customer shopping experience and purchase data, preventing brands from building first-party marketing audiences; (3) faster delivery - AccelPay's average 3–5 day delivery compares favorably to the 10+ day average on competing platforms; and (4) platform flexibility - AccelPay supports subscriptions, instant delivery, post-purchase upsells, and distributor data integration that competitors don't offer.
No. Even if needed, AccelPay can stand up interim landing pages that capture orders during a transition period while the full Shopify or site integration is being completed. This means brands do not need to pause ecommerce sales while migrating, as long as the transition is planned in advance.
Yes. AccelPay provides hands-on onboarding support, including technical integration assistance and retailer network activation. For brands migrating from another platform, the AccelPay team coordinates the timeline and interim solution to minimize disruption.
AccelPay's team handles onboarding, integration, and retailer network activation.
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